We all need to fill our marketing funnel with the contact details of potential clients and referrers of our business services. The following tips give you some ideas about how to collect contact details – and, in particular, email addresses – so that you can begin to build relationships with your prospects.
6. It is simple but effective to include an ‘opt-in’ form on every page of your website. It is also worth checking your web statistics to see where people leave your site. Check the last page they view before they leave and make sure there is a note asking them to sign up for your newsletter at the bottom of this page.
7. Consider a pop-up window, which appears when a visitor leaves your site. Ask for their email address so you can keep in touch – make sure it links to information telling them about your privacy policy, how to ‘opt out’ and how often you will contact them.
8. Include a ‘Forward to a Friend’ link in your newsletters, so that your readers can forward an article to anyone that you think might find it interesting. For this reason, also include a link to your sign-up page in each emailed newsletter.
9. Offer email-only discounts and tell visitors to your site that you do so. If they are interested in your services, they will sign up in the hope of getting a discount.
10. Ask telephone callers if you can add them to your newsletter list. If they have enquired about any of your products or services, they are prospects and will not mind your keeping in touch in this unobtrusive way.
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