When you start out in business you will get very excited and, probably, target small- to medium-size businesses as your perfect VA clients. This is what most new business owners do. So, many people will be targeting exactly the same prospective clients as you, including other virtual assistants.
The key to a successful and thriving VA business is to be specific and narrow your target market, because ultimately it is easier to market a smaller prospective client base. Believe it or not, marketing to fewer people is easy, because you can target your approach, which will be much more cost-effective.
If you target your message to everyone, how can you make it relevant?
If you are going to be working with people in different industries, they will have different issues, different problems, different jargon, different ways of doing things and different service needs. So, trying to create marketing material that is relevant to everyone is almost impossible.
By being selective about whom you help, and about the specialist services that you offer, you can target your marketing material accordingly.
To put this into context, let’s go over some numbers. There are hundreds of thousands of small businesses in the UK, and the number increases on a daily basis. So, ask yourself how many of these can you realistically have as clients. We are not superhuman, so I imagine you would agree that you could not work with all of them. But, if you narrow it down to a specific type of industry (maybe a few thousand companies), would you be able to work with one per cent of this market? Now the figure becomes far more manageable and achievable.
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