Once you have set up your blog, the next stage is to decide how you will use it to promote your business. Here are a few tips to get you started:
1. Define your audience.
Have a good think about who you want to be reading your blog. This is easier if you have a niche market because you will have a clear idea of who your customers are. If you do not have a particular niche, think about what your clients have in common.
2. Define your content.
Once you have decided who you want to reach, think about what information would interest them. Your blog is not a platform for you to continually trumpet your services and remind readers how great you are; it is an opportunity to provide useful information for your readers.
3. Set you posting rate.
A blog is for life, not just for Christmas! A blog takes commitment and is very interactive. Your readers will expect regular new content, so think about how often you want to post. I would recommend at least twice a week.
For the remainder of these tips download our free report “10 Steps for Successful Blogging to Raise Your Profile”: http://vasuccessgroup.co.uk/virtual-assistant-freebies/10-step-downloads/