We all need to fill our marketing funnel with the contact details of potential clients and referrers of our business services. The following tips give you some ideas about how to collect contact details – and, in particular, email addresses – so that you can begin to build relationships with your prospects.
- Put an offer on the back of your business card to get people to sign up for your newsletter. For example, “Visit www.mywebsite.com/freereport to download 20 Top Tips for Outsourcing to a Virtual Assistant”. When they land on your page, ask for their email address in order to receive the free report.
- Include a newsletter sign-up link in the signature of all your outgoing emails. You can include this in a postscript at the bottom of your email after your name and before your contact details.
- Send an opt-in email to everyone in your address book asking them to sign up for your newsletter. Do not just include everyone in your contacts list in your newsletter list; ask their permission first.
- Join your local Chamber of Commerce and email the member list (provided that it is ‘opt-in’) about your services, with a link to sign up to your newsletter. Again, do not just add everyone to your newsletter list, but introduce yourself by email and ask whether they would like to subscribe.
- Run a joint venture with a complimentary business. Choose a business that provides services to a similar target market, for example, small businesses. Include a link in your newsletter for readers to opt into the other businesses list, in exchange for their running an opt-in for your newsletter on theirs.
We have written several articles that you can reproduce in your newsletter. Download them today for free at: http://vasuccessgroup.co.uk/virtual-assistant-freebies/articles/
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