In part 1, we looked at how clear, consistent and easy communication is key to successful client relationships. Today, we’ll look at 2 other ways to stand out from the crowd.
As a virtual assistant, your clients are looking for a few key features. They want their service to be provided:
- In a timely manner
- Without excuses
- Without additional fees
- To the best of your abilities
It’s not too much to ask for. And the truth is that many virtual assistants manage this just fine. To stand out, go above and beyond what you promise, you need to give your clients a little extra.
This can mean delivering a project early, giving them a little something extra that they didn’t pay for, or offering some useful information or advice.
Many virtual assistants provide a great service and do the work requested. To stand out, you want to get involved in your client’s success. Send them an email once in a while to say hello. Include a link to some information you think they might find valuable. Offer them a promotion. Connect with them on social networking sites.
When you are involved with your clients and in their community, you put yourself ahead of the competition. Clients will think of you first when they have a need.
When you sit down next to review your business, take a look at what you’re doing to stand out from the crowd. Integrate follow-up methods and business strategies. Offer more value. Connect. Show your clients why they want to do business with you again and again.
What are you doing to stand apart from every other virtual assistant? Please leave your comments below.